Frankfurt. September 2013 – Fans of classic Jaguar models will shiver, but clever marketing experts have decided that the brand needs an SUV. The British company, which has produced timelessly elegant, graceful sedans and coupes, needs this chunky vehicle genre in its lineup for those markets where customers don’t care much for tradition. And so the C-X17 study is on display at the IAA, which is supposed to come very close to a production SUV in terms of appearance. However, it is not yet clear when an SUV from Jaguar will be available for purchase.

Borrowing from existing models

At first glance, the Jaguar C-X17 looks a bit like the Mazda CX-5. Ian Callum, Jaguar’s chief designer, has cleverly mixed elements of existing Jaguar models. The rear end is reminiscent of the relatively new F-Type, while a bit of the XF and XJ shine through at the front. With a length of 4.72 meters, the C-X17 is significantly shorter than a Porsche Cayenne, while the height is 1.65 meters. An all-wheel drive system adapts to the rough conditions; normally, 100 percent of the torque is sent to the rear axle. This was allowed to save a few tenths of a liter in the NEDC – whether the intended clientele even notices it at all? A ground clearance of 21 centimeters was allowed to be sufficient for dirt roads – customers in this segment usually don’t demand more anyway.

Supercharged V8?

Jaguar has not yet given any details on the engine. In principle, almost anything from the brand’s current engine range is conceivable. In the medium term, Jaguar will probably not be able to escape the competition, which is why we expect a turbocharged V8 at the top of the range. For the European market there will most likely also be powerful diesel engines.

The newly developed aluminum monocoque architecture will also be used in other Jaguar models. This platform will allow greater design freedom and "more space-efficient interior concepts". The first new model based on this architecture, a mid-size sedan, is planned for 2015.

Of course, the Jaguar C-X17 gets all the typical study gimmicks along the way, including the retractable aluminum seats in the trunk or an "Interactive Surface Console". It allows passengers to upload pictures, videos and sound files from their mobile devices. They can then share these with their fellow travelers or with external friends via Facebook, Twitter and other social media channels. he touchscreens and an intuitive user interface allow all information to be exchanged at will between the front and rear compartments – previously this was also possible with a normal conversation. But as mentioned at the beginning, according to marketing experts, traditions no longer pay much in the growth markets.

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